Cat’s Hens
Colorful Eggs for Colorful People.
This branding passion project for my personal homestead egg operation began in January of 2024 when I created an egg delivery service in and around Providence, Rhode Island. The concept is a very grungy take on folk-art. It’s meant to be humble, one-of-a-kind, and cheeky. All the hens are named after queer icons as well.
I illustrated each box by hand in the beginning but soon found out that creating a bespoke box for each order wouldn’t be possible due to demand.
I used a DYMO label maker which is the formal logo and a mix of bold Helvetica for CTAs mainly for legibility over video, all the content being exclusively published on Instagram.