401Gives 2022 TVC
$0 budget and a whole lot of teamwork and talent made this the most successful campaign for United Way of RI to date.
Agency: Nuñez - The People’s Agency
Dir. of Photography: Juan Rodriguez
Creative and Post: Catherine Scott
“Cat… the budget is… well there’s no budget.”
What about gear? Location? A DP? Talent? I mean even if I write and do all the post, TVC’s cost money. That would be a problem for anyone except for Ray Nuñez. He helped find our lovely talent, called friends with gear and set us up in a little room in Providence CIC (which was turned into a white studio in post). It took less than 4 weeks, from writing to shipping.
Each kid brought so much to the commercial. Directing them was an absolute pleasure and the result is a short, playful and simple PSA about the non-profit’s event.