Stealth Photography

AT Cross’ Stealth collection featured matte black writing instruments with micro-knurl details.

Our main challenge was to infuse masculine colors and modern lines in order to compete with other luxury pen companies. While this shoot wasn’t as playful as previous collections were, we committed to a darker profile. Our mandate from the brand was “tech”, “rich”, and “luxury”. To me, luxury has always been about understating the product, to let the details of the collection come together and tell its own story.

Photographer: Jonathan Doucette

Photographer: Jonathan Doucette

Photographer: Jonathan Doucette

Photographer: Jonathan Doucette